In 2017, there were no crypto reporters at Bloomberg or the FT.

Tech journalists didn’t really get it, and finance journalists were sceptical.

Today, Bloomberg has an entire crypto arm. The FT covers digital assets regularly, and the companies in this space have grown up too; they’re listing publicly, operating across multiple jurisdictions, and navigating real regulation. That changes everything about how you communicate.

Samantha Yap, Founder, and Otto Jacobsson, CEO, sat down to talk about what that shift looks like, what clients are actually asking for now and why great storytelling still matters more than ever in the age of AI.

Watch the full episode below 👇