Presenting your story on the global stage.
Presenting your story on the global stage.
Presenting your story on the global stage.
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YAP GLOBAL IS AN INTERNATIONAL PUBLIC RELATIONS AND COMMUNICATIONS FIRM THAT WORKS WITH MEANINGFUL companies & organisations in the CRYPTOCURRENCY, DECENTRALISED FINANCE (DEFI) AND WEB3 SECTORS, to build their brand through impactful storytelling.

YAP Global aims to be the bridge between quality journalism and emerging web3 technologies which bring value to the world.

We work with the media to make the cryptocurrency, DeFi and web3 sectors understandable to everyone.

As a global team with international journalism and communications experience, we aim to be a reliable source of information for the media and help our clients navigate and shape important conversations.

PR SERVICES

Media Relations
Strategic Communications
Brand Positioning
Crisis Communications
Media Training
Event Management

team

SAMANTHA YAP

Founder & Director

Samantha is a fintech, blockchain & crypto media specialist. Combined with her expertise & leadership she has built YAP Global to be the link between the complicated, unknown cryptocurrency technology and mainstream press. She has past experience working as an international freelance journalist in Jakarta, Melbourne, Kuala Lumpur and Hong Kong.
MARTYNA BORYS

MARTYNA BORYS

Account Director

Martyna is an account director with extensive experience in the B2B fintech & tech PR space. Specialising in media relations, executive profiling & spokesperson training, she’s led several award-winning EMEA campaigns & tailored PR programmes designed to put challenger brands on the map. Before joining YAP Global, Martyna worked for Edelman PR.

NADJA POLJO

Senior Account Manager

Nadja is a senior PR consultant and editor with a background in journalism, communications, events and publicity. She has more than a decade of experience working in both agency and in-house roles across various industries, in trade publishing, and at the Melbourne Museum. She speaks three languages and lives in Berlin.

Joey Woo - Operations Manager

Joey Woo

Head of Operations

Joey comes from an extensive background in project management, operations and finance. She loves combining her knack for customer empathy together with her acumen to solve problems – no matter big or small. Her past working experience includes a stint in an APAC-based travel startup, as well as one of the fastest growing NYSE-listed companies in the ecommerce industry. She loves travelling and is currently based in Kuala Lumpur, Malaysia.

Otto Jacobsson - Finance Director

Otto Jacobsson

Chief Financial Officer

Otto is the Finance Director for YAP Global, looking after all number-related questions as well as having an eye on strategy. He previously worked for Deutsche Bank and PwC, having gained his MSc in Applied Economics and Finance at Copenhagen Business School. He has worked and studied in London, Denmark, Sweden, China, Hong Kong and Singapore. Otto believes that Crypto can radically improve financial inclusion globally as well as market stability.

George Harrap

George Harrap

Head of DeFi

George is a veteran crypto entrepreneur and former CEO and Co-founder of Bitspark. He has been in the crypto space for almost a decade now, first as an early miner, then a builder of the world’s first crypto remittance startup. He has built 6 crypto exchanges, both centralised and decentralised, launched 12 stablecoins, and raised millions from VC and corporate investors along the way. George now focuses exclusively on the DeFi space as the next giant leap for crypto assets and blockchain technology, through his involvement in various projects still in development.

SAMANTHA HOWARD​

Account Manager

Sam is a communications professional with extensive experience helping thought leaders share their story through various media and marketing channels. She’s worked as a features and branded content writer, editor, journalist and columnist for some of the world’s most influential organisations including World Vision, VICE Media, ABC, Matters Journal and more.

GEMMA LO

Account Manager

Gemma is a PR and communications professional based in Hong Kong with extensive experience working on corporate communications and publicity campaigns in the fintech, telecom and lifestyle PR space — driving their communications efforts and brand positioning. Her work has covered B2B and B2C audiences, and all aspects of communications discipline from media relations to public affairs and advocacy outreach. Before joining YAP Global, Gemma worked for Hill+Knowlton Strategies.

Leke Apena

Account Manager

Leke has almost 10 years of PR experience and has been working on different projects across the tech and blockchain sector since a few years back. Leke joined YAP Global from an in-house role because of his passion for crypto and DeFi.

Mia Grodsky

Mia Grodsky

Account Manager

Mia is a communications professional with marketing expertise based out of Washington D.C and Asheville N.C. With experience working across creative agencies, a Fortune 500 company, and running her own digital marketing business, she acquired her first Bitcoin in 2015 and has participated in the crypto economy ever since. Mia volunteers is a member of Meta Gamma Delta – the first ever female crypto sorority that operates as a DAO.

Joe Langsworthy

Joe Langsworthy

Account Executive

Joe is a journalist, author and PR professional with a background in sports, travel and political reporting. He has worked with various local, national and international publications including The Daily Star, The Mirror, The Daily Telegraph, Men’s Health, The Cricketer magazine and more. He has a first-class honours degree in journalism and a Masters degree in public relations and is passionate about bridging the gap between decentralised finance and widespread mainstream adoption. Joe is also a keen fiction writer who published his own novel at the age of 17.

Kelvin Yeo - Account Executive

Kelvin Yeo

Account Executive

Kelvin is a PR and Communications professional based in Singapore. He has worked in different professions such as marketing and interior design before being introduced to cryptocurrency. Having studied Public Relations and being an intern in Edelman in his early years, his passion for crypto naturally led him into YAP Global.
Farhan Musa - Account Executive

Farhan Musa

Account Executive

Farhan is a PR and Communications professional based in Singapore with experience working in government agencies. He started as a journalist with the Ministry of Home Affairs, writing stories on domestic security, security innovation and technology, amongst others. Before joining YAP Global, he was working in the Ministry of Foreign Affairs, managing diplomatic relations with counterparts from Central Asia and North Africa.

Shagun Karki - Account Executive

Shagun Karki

Account Executive

Shagun is a PR account executive at YAP Global where she helps crypto companies tell their stories. Previously, a tech journalist for e27, Shagun has interviewed some of the biggest tech leaders from across the globe including Nikolay Storonsky (founder, Revolut), Aaron Gong (VP, Binance Futures), Nuseir Yassin (founder, Nas Daily), and more.

On a personal note, Shagun is a fun-sized human potato who thinks that office in the real world should be more like NBC’s “The Office”. She’s also an avid reader and is currently on a Murakami streak.

Cheng Jie (CJ) - Account Executive

Cheng Jie (CJ)

Account Executive

CJ is a client relations professional based in Singapore. Formerly from the men’s fashion industry, he remains passionate about client servicing and hopes to transfer his years of experiences working with clients from London, Italy, France into the DeFi and Crypto space.
His first real exposure to Crypto began during the lockdown, with his fascination about its impact on the prices of graphic card units compelling him to dive deeper into the industry. Having studied for his degree in business and marketing in the US and Singapore, he aspires to help Defi and Crypto firms tell their stories and highlight their unique and meaningful causes.

Lauren Bukoskey - Account Executive

Lauren Bukoskey

Account Executive

Lauren is a PR professional with a passion for communications and journalism who has worked across the United States in New York City, Phoenix, Charleston and Seattle. She gained experience in broadcast journalism at the Walter Cronkite School of Journalism and Mass Communications at Arizona State University and gained a global mindset studying in Paris for an International Business minor. Her past experience in events, marketing and entertainment public relations has developed into a passion and curiosity for the growing and challenging public relations space involved specifically with cryptocurrency and technology.

Rebecca Campbell

Content Writer
Rebecca is a freelance journalist specialising in the crypto and blockchain industry and is based in London. Prior to falling down the crypto rabbit hole in 2016, she attended the University of Lincoln to study for an MA in Environmental Journalism. Some of her work went on to feature in The New Scientist and The Ecologist. She now focuses her writing on crypto and blockchain and remains amazed at what Bitcoin, and the wider crypto space, have achieved so far. She’s written for Bitcoin Magazine, Forbes, the CISI, CoinTelegraph, Decrypt, and more.

Our collaborative, close-knit and fast-paced globally remote team is expanding and we are looking for ambitious and self-motivated team members to join our family.

Interested in joining us? View our available positions here:

YAP VALUES

We care.
We are open.
We uphold integrity.
We add value.
We elevate.

CLIENTS

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If you would like to find out more about how YAP Global’s services can help grow your business through media engagement, please feel free to reach out to us and we will get back to you as soon as we review your responses.

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PLEASE NOTE: We are only taking retainer clients with a minimum three month commitment. We believe PR engagements work two ways. We strive to develop long term partnerships and remain committed to achieve high quality PR results for our partners.

Thank you for your understanding.

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