Marketing Your Web3 Startup to the Masses

Web3 is saturated with new startups and it can be hard to stand out. Tailored marketing can help cut through the noise. Regardless of their unique selling propositions, projects with an effective marketing strategy will always have the upper hand.  While there are many nuances to effective Web3 marketing, there are five basic rules that […]

‘I view technology as amoral’ – On the Record with Sam Kessler, CoinDesk

Welcome to another ‘On The Record’ with YAP Global. A series where we speak to the journalists behind the stories that keep you up-to-date on the pulse of the digital asset, fintech, blockchain and cryptocurrency industry. This time we spoke with Sam Kessler in the immediate aftermath of the collapse of FTX. Sam Kessler is […]