Crypto Media and Crypto ‘X’ (formerly Twitter) dictate market trends more than we like to think. The crypto market continued its bearish trend in 2023, in part, due to the negative traditional and social media sentiment surrounding it. This year, while crypto and Web3 projects were hunkering down on development and waiting for more favorable […]
2023 was the year of recovery and healing for the Web3 and crypto industry, which suffered the collapses of FTX, Celsius and Terra, Luna. We saw trials, feuds, lawsuits, rumours, exploits, hacks, fines, and everything in between — here’s my non-exhaustive list of key things that happened for crypto in 2023: TLDR for 2023 in […]
The crypto industry has had a wild ride in the past year. It has seen both incredible highs and devastating lows. After surviving a difficult bear market, it was time to celebrate by organising YAP Global’s second official offsite. In July 2023, our team members from London, Singapore, Kuala Lumpur, Cape Town, Johannesburg, San Francisco, […]
I hope everyone in the crypto industry is taking a well-deserved and much-needed break in the final weeks of 2022. This year was one of the most tumultuous years the crypto and DeFi industry has ever seen. In this crypto wave, the highs are very high but the crashes are equally intense too. Here’s a […]
In April 2022, YAP Global hosted its first-ever in-person offsite in Barcelona to unite the team. It was no small feat getting 22 team members from San Francisco, Cape Town, Melbourne, Seattle, Singapore, Kuala Lumpur and London to a Spanish Villa, but it was so worth it. Once Asia’s borders opened up I felt it […]
Casey has worked for some of the most prestigious financial media publications in the world, including Bloomberg. Now she works for Blockworks, covering breaking news within the crypto space to help institutional investors understand and make better financial decisions around digital assets. We spoke to Casey for our On the Record series.
Hi, I’m Samantha Yap, and I like to identify as a journalist at heart. I’m a storyteller and I like to document things. This sets the premise for why I decided to create YAP Cast, presented by YAP Global, and kick it off with the series on the Story of Money. I’m the founder of […]
YAP Global, a leading PR agency specialising in cryptocurrency and decentralised finance clients has expanded its senior communications team, hiring Edelman’s crypto and fintech expert, Martyna Borys as an Account Director.
Networking, pitching for business and employee interaction are all integral parts of any agency in the media landscape and can be difficult to replicate in a remote environment. Luckily YAP Global was already functioning successfully in a remote-working model.
Here’s how to navigate the loss of face-to-face networking, business pitching and media collaboration from afar.
Allow us to deep dive into some of the most important things you should know about blockchain and the impact this technology has on our collective futures.
George brings a wealth of experience having built the first crypto remittance startup in the world, Bitspark; 6 cryptocurrency exchanges both centralised and decentralised; launched 12 stablecoins; raising millions from VC and corporate investors along the way. With the media spotlight back on the crypto industry, growing institutional interest in Bitcoin as an asset class
“Investigating the Disruptive Innovations at Our Fingertips.” On the Record with Ana Alexandre, BeInCrypto
From being a business reporter in Moscow to working at the Russian Space Agency, Ana Alexandre has had a wildly interesting and transformative career. We spoke to the Features Editor of BeInCrypto about entering the space, building an editorial team from scratch and her favourite stories.