It has been a busy conference circuit for many in Crypto, no less so for the YAP Global team. The last major event in Lisbon, Portugal was the Solana Breakpoint conference taking place from 7 to 10 of November. The
A recap from our TOKEN2049 2021 drinks reception The TOKEN2049 conference in London was a welcomed reunion for members of our community to celebrate all things decentralised finance and reconnect with friends from across the globe. We were all encouraged
Casey has worked for some of the most prestigious financial media publications in the world, including Bloomberg. Now she works for Blockworks, covering breaking news within the crypto space to help institutional investors understand and make better financial decisions around digital assets. We spoke to Casey for our On the Record series.
Find out more about the day in the life of an Account Manager at YAP Global! From catching up on Crypto Twitter to working with teammates across multiple timezones, Gemma Lo has done it all. More here, in our second
“When I think about crypto, one word that immediately springs to mind is innovation” – On The Record with Leila Stein, features editor at BeInCrypto
Welcome to ‘On The Record’ with YAP Global – a series where we speak to the journalists behind the stories that keep you up-to-date on the pulse of the digital asset, DeFi, blockchain and cryptocurrency industry Fittingly for a reporter
Can DeFi Be The Better Financial System? Will the so-called trustless nature of decentralised finance really work because we need to trust code which we don’t understand? In our latest, and final episode, on season one of YAP Cast, we’re
Why Do Financial Crisis Happen? Bitcoin, which was created in 2008 and is now considered digital gold, is a move toward hard currency, but where does it sit following the 2008 and 2009 crises? In our latest episode on YAP
Why is it So Hard to Move Money? Some say that Bitcoin comes from the idea of the Hawala ecosystem. Both don’t need a trusted central authority to function and have faced down the steely glare of regulators. With such
Where is Debt Heading? Debt is something that many of us live with. There’s good debt and there’s bad debt, but where is it heading today and how does DeFi fit in? In our latest episode on YAP Cast, we
The Need For Debt What is debt and how does it fit into the broader financial markets? And more importantly, why would someone want to get into debt? In our latest episode on YAP Cast, we turn our attention to
The Art of Borrowing and Lending Money Should banks lend to people knowing they may struggle to repay the money back? Should interest be charged? And how can decentralised lending solve the issue of bringing equality of money back to
Money as a Social Construct How much does money play a role in impacting our social lives today? And is it an abstract thing or something functional that many prefer not talking about? In our latest episode on YAP Cast,
What is inflation and is it truly bad if it increases our salaries or improves the value of our investments? We’ll be continuing our discussion with Sam Kazemian, the founder of Frax Finance, the world’s first fractional algorithmically-stabilized stablecoin and the only of its kind to maintain its peg.
In this episode on ‘How do we measure money?’ Samantha Yap is joined by Sam Kazemian, the founder of Frax Finance as they put explore how the new types of currencies emerging affect fiat currencies?
What does a day in the life of an Account Executive at YAP Global look like? What do you love about working in PR and communications, especially in such a fast-paced, constantly evolving industry? London based Account Executive Joe Langsworthy shares his insights in our first blog post of #MeetTheYappers
In this episode on ‘Where does money come from’ Samantha Yap is joined by Dr Cathy Mulligan, Professor at Instituto Superior Técnico and Director of DCentral Lab turn their attention to where money comes from and who decides what it is.
In this episode on ‘Reinventing Money’ Samantha Yap is joined by George Harrap, Co-Founder and Head of DeFi at YAP Global where they discuss what it means to reinvent money and how money could one day be replaced by digital currencies such as Bitcoin.
In this episode on “What is Money?” Samantha Yap is joined by George Harrap, Co-Founder and Head of DeFi at YAP Global where they the touch on different forms of money, issues of trust and accountability with our money, differences in the perceived value of money, and the difficulties that can arise from trying to get our hands on our money when we need it.
Learn more about Ethereum, its origins, where the ecosystem is today and everything in between!
Hi, I’m Samantha Yap, and I like to identify as a journalist at heart. I’m a storyteller and I like to document things. This sets the premise for why I decided to create YAP Cast, presented by YAP Global, and
In what has been a ceaseless week of connecting, networking, educating and maybe some partying, we say au revoir to Paris and leave with suitcases not only crammed with merchandise from the conference but our mental luggage filled with cherished memories from our interactions with the most exciting projects in DeFi and Ethereum.
Rooftop parties, a groundbreaking new communications DAO & Vitalik Buterin – Day two with YAP Global at EthCC
Day two of EthCC was even more action packed than the first! Vitalik Buterin spoke on the main stage to a packed audience,
A lot has changed in 502 days. That was when the Ethereum community was last united at EthCC in March of 2020. But after over a year of burdensome compromises to our contemporary lives, we can finally connect with one another once more in glorious metropolitan Paris.
Bitcoin is a decentralised digital currency that first went live in January 2009. This piece explores practical questions around Bitcoin including where to buy it, store it, and the state of Bitcoin today.
Mark Cuban, Samantha Yap, Sam Kazemian, George Harrap and more come together for the inaugural DeFi Summit
YAP Global and YAP Global client join Mark Cuban and more for DeFi Summit, the premiere virtual community event for the latest innovations in DeFi.
Satoshi Nakamoto, the pseudonymous creator behind Bitcoin, remains as one of the biggest mysteries in the crypto world. They also invented the technology behind the world’s most impactful financial revolution in history.
COVID restrictions are finally starting to ease in parts of the world and as we look to the future we’re keen to start attending some of our favourite crypto conferences. And this week we’ve got an exciting one lined up
EthCC is the biggest yearly European Ethereum conference, an event by the community, for the community. The conference brings together influential movers & shakers, with crypto leaders unpacking a range of topics related to the Ethereum ecosystem.
Blockchain has finally become too big to ignore. This has opened the flood gates to global acceptance, making it increasingly important to develop effective communication strategies to get your company heard. Here’s how to share your story around the world.
YAP Global, a leading PR agency specialising in cryptocurrency and decentralised finance clients has expanded its senior communications team, hiring Edelman’s crypto and fintech expert, Martyna Borys as an Account Director.