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What is Ethereum, and how does it apply to decentralised apps?
Learn more about Ethereum, its origins, where the ecosystem is today and everything in between!
Introducing the Story of Money by YAP Cast
Hi, I’m Samantha Yap, and I like to identify as a journalist at heart. I’m a storyteller and I like to document things. This sets the premise for why I decided to create YAP Cast, presented by YAP Global, and
It’s a wrap! – Day three with YAP Global at EthCC[4]
In what has been a ceaseless week of connecting, networking, educating and maybe some partying, we say au revoir to Paris and leave with suitcases not only crammed with merchandise from the conference but our mental luggage filled with cherished memories from our interactions with the most exciting projects in DeFi and Ethereum.
Rooftop parties, a groundbreaking new communications DAO & Vitalik Buterin – Day two with YAP Global at EthCC[4]
Day two of EthCC[4] was even more action packed than the first! Vitalik Buterin spoke on the main stage to a packed audience,
DeFi degens, Anon mods, and a Global PR team – Day one with YAP Global at EthCC[4]
A lot has changed in 502 days. That was when the Ethereum community was last united at EthCC[3] in March of 2020. But after over a year of burdensome compromises to our contemporary lives, we can finally connect with one another once more in glorious metropolitan Paris.
What is Bitcoin, and how does it work? Exploring the state of Bitcoin today
Bitcoin is a decentralised digital currency that first went live in January 2009. This piece explores practical questions around Bitcoin including where to buy it, store it, and the state of Bitcoin today.
Mark Cuban, Samantha Yap, Sam Kazemian, George Harrap and more come together for the inaugural DeFi Summit
YAP Global and YAP Global client join Mark Cuban and more for DeFi Summit, the premiere virtual community event for the latest innovations in DeFi.
Who Is Satoshi Nakamoto? The Story Behind the Creator of Bitcoin
Satoshi Nakamoto, the pseudonymous creator behind Bitcoin, remains as one of the biggest mysteries in the crypto world. They also invented the technology behind the world’s most impactful financial revolution in history.
Crypto: Tel Aviv reunites web3 ecosystem for further growth – Join us!
COVID restrictions are finally starting to ease in parts of the world and as we look to the future we’re keen to start attending some of our favourite crypto conferences. And this week we’ve got an exciting one lined up
EthCC [4] is happening in July! The reunion in Paris we need
EthCC is the biggest yearly European Ethereum conference, an event by the community, for the community. The conference brings together influential movers & shakers, with crypto leaders unpacking a range of topics related to the Ethereum ecosystem.
Blockchain, Crypto and Fintech PR Services: How to share your story with the world
Blockchain has finally become too big to ignore. This has opened the flood gates to global acceptance, making it increasingly important to develop effective communication strategies to get your company heard. Here’s how to share your story around the world.
Martyna Borys leaves tech role at Edelman to join cryptocurrency agency YAP Global
YAP Global, a leading PR agency specialising in cryptocurrency and decentralised finance clients has expanded its senior communications team, hiring Edelman’s crypto and fintech expert, Martyna Borys as an Account Director.
“Our job is to explain these complicated topics in plain terms and tell the reader why it’s interesting!” – On the Record with Ryan Weeks, Fintech freelance reporter
For this latest instalment, we met with Ryan Weeks – a Fintech freelance journalist previously on the books at AltFi, Wired and Financial news to discuss his transition into becoming a freelance reporter, the effects of lockdown on the journalism industry and movements within the Fintech space.
What is DeFi? DAOs, DEXs, Yield Farming and other questions answered by YAP Global.
Navigating the world of DeFi can be challenging – with new projects surfacing week by week, it can be hard to keep up. Allow us to guide you through the ins and outs of DeFi from developing DAOs to understanding the wild world of yield farming.
Case Study: Sharing the Story of Eden Block Globally
At YAP Global, we are passionate about helping our clients get their story covered across niche blockchain, mainstream tech and finance media across the world. Here’s how we helped VC-firm Eden Block’s get their angle presented.
What is Blockchain Technology? YAP Global’s definitive guide
As an industry saturated with tech jargon, it can be a challenge to keep up with it all. Allow us to guide you through the jungle and help make sense of crypto’s most complicated topics, including blockchain.
“It’s all about the money, right?” On the Record with Andrey Shevchenko, Cointelegraph
We sit down with Andrey Shevchenko, Technology Editor at Cointelegraph about his journey venturing into the crypto space, his thoughts on how the industry has matured and what he thinks about NFTs.
Bitcoin “Actually Works” – On The Record with Leigh Cuen, Freelance Journalist
We caught up with Leigh Cuen, globally renowned freelance journalist who has reported for Business Insider, Al Jazeera, TechCrunch, VICE and CoinDesk. We spoke to Leigh about her favourite stories, women in fintech and the importance of female mentorship.
4 Best Tips on Remote Business Building and Networking: YAP Global Explains
Networking, pitching for business and employee interaction are all integral parts of any agency in the media landscape and can be difficult to replicate in a remote environment. Luckily YAP Global was already functioning successfully in a remote-working model.
Here’s how to navigate the loss of face-to-face networking, business pitching and media collaboration from afar.
Blockchain, Bitcoin, Ethereum, dApps and DAOs: YAP Global Explains Key Crypto Terms
Allow us to deep dive into some of the most important things you should know about blockchain and the impact this technology has on our collective futures.
George Harrap, Former CEO of Bitspark, joins YAP Global as ‘Head of DeFi’
George brings a wealth of experience having built the first crypto remittance startup in the world, Bitspark; 6 cryptocurrency exchanges both centralised and decentralised; launched 12 stablecoins; raising millions from VC and corporate investors along the way. With the media spotlight back on the crypto industry, growing institutional interest in Bitcoin as an asset class
“Investigating the Disruptive Innovations at Our Fingertips.” On the Record with Ana Alexandre, BeInCrypto
From being a business reporter in Moscow to working at the Russian Space Agency, Ana Alexandre has had a wildly interesting and transformative career. We spoke to the Features Editor of BeInCrypto about entering the space, building an editorial team from scratch and her favourite stories.
How to get your crypto company in the media narrative during a time of global uncertainty
Here is a fact: nearly every single blockchain and crypto company believes that their technology is the best.
But there are also more than 5,000 cryptocurrencies in the market today, all competing for a voice in the media. Here’s how to get your voice heard.
“Translating stories from one culture to another”- On The Record with Anna Baydakova at CoinDesk
This week, we spoke to Anna Baydakova, CoinDesk’s Eastern Europe correspondent. Anna comes has a background in political reporting at various Russian media publications and has now taken a deep dive in the wild world of crypto and blockchain.
“Crypto could set new standards in business transparency” — On the Record with Linas Kmieliauskas of Cryptonews
Linas Kmieliauskas, Editor in Chief of Cryptonews breaks down his 20-year career in journalism, what he looks for in a pitch and his thoughts on the booming DeFi industry.
“Improving Diversity in Fintech Starts at the Grassroots.” On the Record with Isabel Woodford, Sifted
For this edition, we welcomed the amiable Isabel Woodford, fintech Journalist at Sifted, a Financial Times-backed publication, telling the untold stories of European tech and diving deep into the region’s startup scene.
“Speed is good but correct is better” — On the Record with Nikhilesh De, CoinDesk
We’re kicked-off ‘On the Record’ with Nikhilesh De, a Business Reporter at CoinDesk. He covers cryptocurrency regulation, law and institutions. From DOJ indictments and cryptocurrency’s notorious scandals like Quadriga to anything the SEC says about crypto, Nik would be first on the scene for CoinDesk.
“Innovators in the blockchain space are changing the world.” On the Record with Rachel Wolfson, CoinTelegraph
This week we got to know Rachel Wolfson, one of the top 5 women working to change the world of crypto according to The Next Web. Alongside her work as a reporter at CoinTelegraph where she specialises in enterprise blockchain adoption, Rachel is the host of the Crypto Chick podcast and has written for multiple publications.
“Simplify the World of Cryptocurrency” On the Record with Nate Whitehill, CryptoSlate
This week we caught up with Nate Whitehill, Founder, CEO & Editor of CryptoSlate about his background as a tech entrepreneur and where he thinks the industry is headed post 2020.
“CeFi will turn into DeFi” On the Record with Camila Russo of The Defiant
This week we caught up with Camila Russo, a Bloomberg journalist, the woman behind the highly influential DeFi newsletter, The Defiant, and now author of ‘The Infinite Machine: How an Army of Crypto-hackers Is Building the Next Internet with Ethereum.’
