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How to get your crypto company in the media narrative during a time of global uncertainty
Here is a fact: nearly every single blockchain and crypto company believes that their technology is the best.
But there are also more than 5,000 cryptocurrencies in the market today, all competing for a voice in the media. Here’s how to get your voice heard.
“Translating stories from one culture to another”- On The Record with Anna Baydakova at CoinDesk
This week, we spoke to Anna Baydakova, CoinDesk’s Eastern Europe correspondent. Anna comes has a background in political reporting at various Russian media publications and has now taken a deep dive in the wild world of crypto and blockchain.
“Crypto could set new standards in business transparency” — On the Record with Linas Kmieliauskas of Cryptonews
Linas Kmieliauskas, Editor in Chief of Cryptonews breaks down his 20-year career in journalism, what he looks for in a pitch and his thoughts on the booming DeFi industry.
“Improving Diversity in Fintech Starts at the Grassroots.” On the Record with Isabel Woodford, Sifted
For this edition, we welcomed the amiable Isabel Woodford, fintech Journalist at Sifted, a Financial Times-backed publication, telling the untold stories of European tech and diving deep into the region’s startup scene.
“Speed is good but correct is better” — On the Record with Nikhilesh De, CoinDesk
We’re kicked-off ‘On the Record’ with Nikhilesh De, a Business Reporter at CoinDesk. He covers cryptocurrency regulation, law and institutions. From DOJ indictments and cryptocurrency’s notorious scandals like Quadriga to anything the SEC says about crypto, Nik would be first on the scene for CoinDesk.
“Innovators in the blockchain space are changing the world.” On the Record with Rachel Wolfson, CoinTelegraph
This week we got to know Rachel Wolfson, one of the top 5 women working to change the world of crypto according to The Next Web. Alongside her work as a reporter at CoinTelegraph where she specialises in enterprise blockchain adoption, Rachel is the host of the Crypto Chick podcast and has written for multiple publications.
“Simplify the World of Cryptocurrency” On the Record with Nate Whitehill, CryptoSlate
This week we caught up with Nate Whitehill, Founder, CEO & Editor of CryptoSlate about his background as a tech entrepreneur and where he thinks the industry is headed post 2020.
“CeFi will turn into DeFi” On the Record with Camila Russo of The Defiant
This week we caught up with Camila Russo, a Bloomberg journalist, the woman behind the highly influential DeFi newsletter, The Defiant, and now author of ‘The Infinite Machine: How an Army of Crypto-hackers Is Building the Next Internet with Ethereum.’
A ‘Behind The Scenes’ look at how we did PR for a virtual conference.
A deep dive into how YAP Global did PR for a virtual conference with CoinDesk’s Consensus: Distributed.
PR for when crypto’s main event of the year goes virtual in 2020
We are excited to share a look at how YAP Global saw the opportunity, not the limitations when crypto’s biggest conference went virtual.
We’ve ‘Reset’ our perspective on conferences amidst COVID19
We’re excited to share our experience with supporting Sebastien Couture, Co-Host of Epicenter and Alex Masmej, crypto-obsessed influencer pull off a virtual conference during the height of COVID-19.
“Decrypting the crypto world” On the Record with Tim Copeland of Decrypt
In this edition of “On The Record” we’re excited to give you a behind-the-scenes look into a day in the life of Tim Copeland, Decrypt’s UK editor.
“There has a got to be a better way to move money around…” On the Record with Jeff Roberts, Fortune Magazine.
We sat down with Jeff Roberts, Law, tech and cryptocurrency reporter at Fortune Magazine and co-creator of The Ledger to discuss, law, to politics, to integrity in the crypto currency industry.
On the Record: ‘Ushering in the New Age of Digital Finance’ with Seb Sinclair of CoinDesk
You could say Sebastian Sinclair lives a well-balanced life. His day-to-day role as a CoinDesk News Reporter involves keeping up with the latest developments of the wide world of blockchain and crypto.
“The best pitches are timely, meaning: day of…” – On the Record with Joanna Ossinger of Bloomberg.
For this edition, we had the pleasure of speaking with Joanna Ossinger, Cross Asset Markets Editor at Bloomberg. Joanna shares great advice to aspiring journalists as well useful tips to PR agencies with ways to get your pitch over the line.
YAP Global went to the moon with MEW + Changelly
We don’t always throw parties — but when we do, they spike the price of Ethereum by 8 per cent!
“Wearing multiple hats keeps life from getting boring…” On the Record with Nisa Amoils, Forbes Women
This week we caught up with Nisa Amoils, a woman who wears many hats as a Forbes contributor, author, VC and lawyer for ‘On the Record’.
