Public Relations Account Executive (UK) - Full-time/London, United kingdom (Hybrid)

About the job

YAP Global (Your Angle Presented Globally) is an industry-shaping niche PR & Communications agency specialising in showcasing the most impactful and influential stories coming out of the emerging fields of crypto, decentralised finance (defi) and web3.

Built by a globalised team of close-knit storytellers scattered across the globe, who meet up on occasion at Spanish beaches and at Singapore food stalls, YAP Global’s mission is to bring forth a technological revolution that brings greater financial inclusion and equality into society.

We aim to be the bridge between quality journalism and emerging technology companies who are making a difference in the world. Our diverse portfolio of clients range from decentralised financial organisations, decentralised climate change innovators, digital asset management firms, NFT marketplaces to developer tooling platforms that will underpin the future of web3

Our clients are big thinkers, we’re big thinkers, and we’re out to shape productive media narratives for the advancement of the world.

We’ve also been media partners for some of the biggest blockchain conferences in the world, including CoinDesk’s Consensus, EthCC in France, ETHDenver, Invest Asia and more.

Our collaborative and globally-remote team is expanding and we are looking for an ambitious leader and team member to join us as an Account Executive.

Key responsibilities:
  • Research and write press releases, news stories, articles, case studies, and opinion pieces
  • Monitor media coverage and report results to the wider team and clients
  • Pitching clients’ stories to strategic media outlets to boost coverage and awareness
  • Proactively arrange interviews and editorial meetings with key journalists for clients’ spokespeople – be it in person or over the phone.
  • Assisting in developing creative ideas for PR campaigns and clients, crafting and executing media strategies
  • Be the liaison on behalf of clients and representation of a client with the media as and when required
  • Analysing PR coverage and providing written wrap up reports
Key Markers of Success:
  • At least 1-2 years experience or educational background in Public Relations, Communications or Journalism
  • Outstanding organisational, multi-tasking, stakeholder-management and time-management skills
  • Knowledge of the fintech, blockchain or cryptocurrency space or have genuine desire to learn about it
  • High motivation and the ability to work independently under pressure
  • Strong news sense and a knack for storytelling
  • Flair for creativity, strategic thinking and innovation
  • A strong willingness to build contacts and network with media
  • Must be willing to communicate with memes
  • Must have a keen interest in building relationships with key founders and leaders in the ecosystem known by the community as dinosaurs, punks, monkeys and witches
  • Savviness with a range of communication platforms including Telegram, Slack, Twitter, Discord is preferred
Our Benefits
  • Competitive salary
  • Flexible working arrangement
  • Coworking space in your local area covered
  • Classpass benefits (ft. salons and massage options!)
  • Travel opportunities to key conferences in cities such as Paris, New York, Amsterdam, Singapore and more
  • The chance to bring in new clients to the agency that you’re passionate about and would like to work with
  • The opportunity to be part of a team of ambitious, like-minded, driven people from different parts of the world
To apply, please send the following to [email protected]:
  • Your resume
  • A one-page cover letter on why you want to join, and three ways you would boost YAP Global's PR Profile if it is your client