Case Study: Sharing the Story of Eden Block Globally

Eden Block

The Company

Eden Block is a European VC firm investing in blockchain infrastructure and emerging crypto-networks. A people-first focus is important for Eden Block before deep-diving on technicalities. The team ensures that all leaders behind potential investment opportunities are purpose-driven, with a clear vision and solution to existing problems in the world.

Eden Block believes that blockchain technology has the ability to enable a paradigm shift in the way humans and machines can coordinate. Their mission is to enable the full potential of blockchain and crypto by investing in high conviction pre-seed, seed and earlier series A rounds of investment.  

The Brief

YAP Global were tasked with increasing overall awareness of the Eden Block, among both crypto and mainstream media. A further objective for YAP was to draw attention to some of Eden Block’s portfolio companies, as well as heightening the thought leadership presence of the core Eden Block team, in particular Founder and Managing Partner Lior Messika and Partner Dermot O’Riordan.

The Approach

Eden Block’s ventures and business objectives don’t always translate into opportunities for traditional news announcements, so YAP was tasked with securing a multitude of media opportunities via interviews, opinion pieces and “newsjacks” (the reactive issuing of commentary based on breaking news) in between ad hoc investment round announcements. 

Using a multi-strategy approach, YAP Global collaborated with the passionate team of blockchain investors to successfully achieve media wins in-line with their specific brief.

The Results

YAP Global kicked things off with a full feature on Forbes entitled Purpose-Driven Blockchain – Finding Truly Impactful Use Cases To Change The World. We shaped the narrative to focus on Eden Block’s expert, ‘purpose-driven’ approach with storytelling that outlined several of their portfolio companies.Shortly after, YAP secured a profile feature with FamCap, an online trade title which specializes in coverage related to Family Investment offices. Alongside his work with Eden Block, Lior Messika is heavily involved with his family’s investment office, Messika Holdings, so this outlet was an ideal target to target and draw attention to Lior as a profile, as well as the success of Eden Block.

Throughout our collaboration, the Eden Block team have provided YAP with brilliant content and opinion pieces, which YAP utilised for maximum impact across key targets including Coindesk, CoinTelegraph, Bankless and CryptoSlate. The successful harnessing of the brilliant minds behind Eden Block allowed YAP to draw mass attention to the project and their key spokespeople.  

Alongside traditional online media outreach, YAP targeted multimedia interview opportunities and landed key Eden Block spokespeople on both the Decrypt Daily podcast as well as a speaking slot with the online Reimagine conference.

“Newsjacking” was another useful weapon in our arsenal for helping to promote the individual profiles of Eden Block’s key spokespeople, as well as awareness of Eden Block’s wider impactful work.

YAP Global successfully placed Eden Block in crypto conversations with CNBC, Express, Decrypt, Cointelegraph, Business Insider, and The Independent.

A successful example of this strategy saw Eden Block mentioned as thought-leaders on the topic of FCAs ban on crypto derivatives in the UK, landing in some of the most widely read financial publications in the world including The Block, Coindesk, Evening Standard, and Decrypt.

VC firms are responsible for driving the rapid development of countless incredible crypto and blockchain projects that will continue driving mainstream adoption in the industry. YAP Global are proud to work with some of the very best. 

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