Flowdesk needed to gain greater media visibility in the crypto and mainstream press, in a crowded market.
Despite offering unique services and deep market insights, Flowdesk faced the challenge of navigating a saturated media landscape with many crypto and traditional finance players.
Our goal was to position Flowdesk as a trusted authority in crypto markets, market-making, and compliance.
We used newsjacking to leverage breaking news for brand exposure and highlighting the expertise of different spokespeople.
Building relationships with key media contacts through introductory calls was also instrumental, leading to more inbound interest.
Our strategy resulted in coverage across both crypto and mainstream media outlets.
Flowdesk’s insights were featured in CoinDesk and The Block – and also in Bloomberg, thereby reaching a broader audience including more traditional finance investors.
Additionally, we built a strong relationship with journalists at the Financial Times, further enhancing Flowdesk’s visibility in the market.