The nil; Foundation, despite its deep technical expertise and involvement in some of the largest crypto protocols, had a limited media coverage footprint.
Our goal was to leverage the media’s focus on ZK technology to elevate the nil; Foundation brand, and generate awareness about their cutting-edge technology and significant partnerships to overcome their visibility hurdle.
A PR strategy focused on identifying journalists who had a grasp of the advanced tech that Nil; Foundation was working with.
We set up briefings with these targeted journalists to educate them about Nil Foundation’s work and its implications in the crypto space.
A key relationship was cultivated with Sam Kessler at CoinDesk, a well-respected journalist known for his understanding of complex crypto technologies.
The campaign led to multiple tier 1 crypto media coverages, including CoinDesk, The Block, and Blockworks.
The crowning achievement was a feature in CoinDesk’s “Projects to Watch 2023” column, which came along with a keynote at the prestigious Consensus event.
This significant win was the direct result of the relationship we built with Sam Kessler, proving the effectiveness of our targeted PR approach.