Europe’s largest Ethereum conference, EthCC[9], returns to Cannes, France, from March 30 to April 2, 2026, as Ethereum enters its “Institutional Era”.MiCA is now fully in force across the EU, institutional capital is moving onchain, and the banks, fintechs, and asset managers that spent years watching from the sidelines are now actively building tokenised funds, deposits, stablecoins, and real‑world assets on Ethereum. YAP Global, an international digital assets consultancy, returns as the official PR partner for the seventh consecutive year, helping shape how the world understands Ethereum’s institutional story.
Reflecting this shift, EthCC[9] is launching The Agora, a dedicated institutional forum in partnership with Kaiko, taking place on March 31st in Cannes. Described as “the institutional event where digital finance meets open thinking,” The Agora will explore the structural, technical, and analytical foundations of tomorrow’s capital markets as they move onchain. It is also the first official satellite event in EthCC’s history, a signal of how intertwined the Ethereum ecosystem is with institutional audiences.
As Bettina Boon Falleur, Head of EthCC, puts it, “At its core, EthCC is about community; creating an open space where builders, researchers, founders, and newcomers can exchange ideas and move the Ethereum ecosystem forward together. With The Agora also playing a significant role this year, we’re doubling down on collaboration and shared learning, while also welcoming a more institutional audience engaging seriously with Ethereum. Partnering with YAP Global helps us amplify these conversations and ensure the diversity of voices shaping Ethereum’s future is heard.”
YAP Global is proud to return as the official PR partner of EthCC[9], ensuring that the conversations across 400 speakers and four days of programming reach journalists, policymakers, and decision-makers as Ethereum enters its next chapter. This year’s edition brings together voices from across both worlds, including Vitalik Buterin, Co-founder of Ethereum; Jean-Marc Stenger, CEO of Societe Generale-Forge; and Stani Kulechov, CEO of Aave.
“EthCC has always been where the Ethereum community tests its boldest ideas in public, but this year it is also where the ecosystem must show it can operate as real market infrastructure. Developers, founders, and institutions are now in the same rooms discussing DeFi, stablecoins, and onchain finance. These conversations are happening within the framework of MiCA and new European regulations, which are shaping the environment we build in today. As PR partners, we want to make those conversations understandable beyond the conference halls, so that journalists, policymakers, and users see Ethereum as a core part of how global markets and regulation evolve together,” said Otto Jacobsson, CEO of YAP Global, an international digital assets PR consultancy.
EthCC[9] runs March 30 to April 2, 2026, in Cannes, France. Media professionals are encouraged to apply for press passes for exclusive access, speaker interviews, and coverage opportunities. For press credentials and speaker booking requests, contact [email protected].
