Find out more about the day in the life of an Account Manager at YAP Global! From catching up on Crypto Twitter to working with teammates across multiple timezones, Gemma Lo has done it all. More here, in our second #MeetTheYappers blog post.
Can you tell us the story about your journey into this space – tell us about your career background and what brought you into the wild world of blockchain?Ever since I graduated with a politics with economics degree, I’ve been in the PR and communications industry on the agency side, serving B2B and B2C clients, working on campaigns, and assisting crisis communications.
This is definitely not the most inspirational story about how people get into the wild world of blockchain, but it did affect why I wanted to join the front. Starting back in 2017, most of the headlines about Bitcoin were about frauds and scams, but that caught my attention to know more about what exactly Bitcoin is and the technology behind it. The more I read the more I found it fascinating, especially when I realised how it could change the current social and financial system. As a PR professional, I think the public needs to know more about the potential of blockchain, and not only the isolated cases of fraud/scams using blockchain and crypto. Therefore, I quit my job at an international agency.
Voilà, here I am at YAP Global for this wild ride!
What does a day in the life of an Account Manager at YAP Global look like?With the everchanging decentralised finance (DeFi) and cryptocurrency space that runs 24/7, it’s important for account managers to be aware of what’s going on and to be on top of current news trends. I cannot start my day without a quick check on what I have missed in my sleep! That being said, Twitter is always my go to social media channel to keep up with updates of the space and some good laughs to start my morning! Then, I will be scanning news sites for breaking news stories and trending topics. If there is any relevant news or sensitive happenings that require flagging to my clients, these are typically taken care of first thing in the morning.
With the team at YAP Global being truly global, the first thing I do when I’m at my desk is checking internal and external chats to catch up with the teammates in other time zones for handovers and media opportunities. While email is not the main communication medium in the space (Telegram is!), I also check my mailbox for messages and newsletters from some of the major Crypto/ Defi publications, such as Bankless, Decrypt, The Block, and CoinDesk.Throughout the day, I will be attending internal and external meetings. In between the meetings, I will be mostly delving into strategy planning and supervising juniors.