Alice is an Account Manager at YAP Global. She holds a BA in Journalism Studies from the University of Sheffield and an MA in Strategic Public Relations from the University of Southern California. With a background in TV reporting and 8+ years of PR and marketing experience in media and fashion across the UK, US, and China, she made a bold leap into the Web3 PR world two years ago.
Alice has dabbled in various Web3 realms, including DeFi and NFTs to gaming and CEXs, scoring media placements in prominent crypto outlets such as Cointelegraph and Coindesk. Her mission is to become the leading communications expert in the Web3 space, bringing cryptocurrency and blockchain to the masses with flair and creativity.