Anastasiia Goritskaia is a Senior Account Executive based in London. At YAP Global, she supports strategic communications for Web3 and digital asset companies operating across infrastructure, DeFi, and regulated crypto markets. She has worked with clients including NEAR Protocol, Lido Finance, Aerodrome, Boundless, and Midas, contributing to media relations, executive positioning, thought leadership, and long-form content.

Anastasiia has also supported major industry events and conferences such as Solana Crossroads and European Blockchain Convention, helping coordinate press messaging, media outreach, and on-site communications. She specialises in translating complex technical and financial narratives into clear, engaging stories for global media and institutional audiences.

Anastasiia is particularly interested in blockchain infrastructure, real-world adoption, and how emerging technologies interact with regulation and financial systems.