Ready, Set, EthCC[6]! YAP Global Joins as PR Partner for the 4th Year to Reshape Crypto’s Image

EthCC[6], the biggest annual Ethereum event in Europe, is around the corner. And YAP Global, as their PR partner for the fourth year running, is gathering over 50 journalists and hundreds of Ethereum buffs to work towards rebuilding the crypto industry’s reputation.

It’s no secret that the crypto world has faced some rough patches recently. From exchange meltdowns to intense media glare and a somewhat bruised public image, we’ve seen it all. But, according to Samatha Yap, our CEO at YAP Global, that’s all the more reason to rise above. “Our collaboration with ETHCC presents a unique opportunity to showcase to the world the community’s resilience and focus on building, collaboration, and self-reflection” she says.

Echoing this optimism is Bettina Boon Falleur, Head of EthCC. Hosting the event in Paris once again is a testament to the community’s spirit. “In a time of recession and the cost of living crisis, the fact that the community is still coming together makes us all the more grateful and determined to provide the best conference possible. We do not take the opportunity to share our knowledge and educate one another lightly,” she shares.

Ethereum continues to be a trailblazer in the crypto industry, successfully launching significant upgrades like the Merge, Shanghai, and Dencun. Moreover, platforms like Polygon, Starkware, and ZkSync have innovatively utilized zero-knowledge proofs to enhance Ethereum’s scalability, making transactions faster and cheaper.

With these milestones, EthCC’s commitment to building community through knowledge-sharing has never been more vital. It plays a key role in shaping the future of Ethereum.

The speaker line-up this year is studded with industry leaders and innovators (- Tim Beiko from the Ethereum Foundation, Xin Wan from Uniswap Labs, Sid Shekhar from Coinbase, and Dayan Brunie from MetaMask). 

Add to that the wealth of networking opportunities and numerous workshops, and we’ve got an event that shouldn’t be missed.

Confirmed media partners include Bankless, The Defiant, Cryptotoast, The Big Whale, along with Yahoo Finance, Cointelegraph, and DLNews. There’s no doubt that communication, networking, and education are central to ETHCC[6]’s mission. 

YAP Global is taking the lead, connecting well-known journalists with speakers, managing the press room, and using their storytelling and event-organizing skills to address the crypto stigma. Once again, we are striving to bridge the gap between quality journalism and the emerging Web3 technologies that bring value to the world.

It’s an exciting time for the crypto industry. See you at EthCC[6]!

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