2024 is the year of Spot Ethereum ETFs going live, thereby establishing Ethereum’s status as a globally accepted macro asset. YAP Global, a leading international Web3 PR consultancy, and EthCC[7], the largest annual European Ethereum event, are coming together to shape the media discourse around key industry trends as we prepare for broader mainstream adoption.

The introduction of Spot Ethereum ETFs in various global markets is a major milestone. EthCC, Europe’s premier Ethereum community conference, is poised to be the epicentre of this exciting new era of mainstream attention. The conference’s timing couldn’t be better, coinciding with several positive regulatory updates and a semi-bullish market, even as we navigate an election year. Emerging from a challenging bear market, the Ethereum community is ready to embrace new opportunities with renewed vigour. EthCC[7] is returning with bigger and better plans, and a new location, focusing on amplifying the community’s ideas and voices.

Attendees can expect a strong line of speakers including Vitalik Buterin, Co-Founder of the Ethereum Foundation talking under the surprise track, Lily Liu, President of Solana Foundation, Illia Polosukhin, Co-Founder of Near Foundation, Jeremy Allaire, Co-Founder and CEO of Circle, Charles Jenson, Head of Decentralized Finance Transformation at S&P Global, Digital Finance Expert, Xavier Lavayssière, on regulation, and many more exciting speakers. Making this event instrumental in engaging with community members, fostering a spirit of collaboration, and paving the way for the future of Ethereum.

The Ethereum market is experiencing unprecedented growth, with market values reaching all-time highs and inflows increasing significantly. This surge is bolstered by Ethereum’s recent Dencun Upgrade, which has accelerated ecosystem adoption. Additionally, positive regulatory movements in key financial centres such as the US and Hong Kong are signalling an imminent period of robust growth, market maturation, and greater mainstream attention. 

YAP Global looks forward to bridging the gap between the innovators at the heart of the Ethereum community and the broader public. By managing press rooms, facilitating meaningful connections between journalists and project founders, and ensuring that the breakthroughs from EthCC[7] reach a global audience, YAP Global is guiding the conversation in a market ripe with potential. Complementing this, EthCC[7] has partnered with a strong array of media outlets including Bankless, Cointelegraph, CryptoNews, Decrypt, DL News, and The Defiant.

In conclusion, 2024 is not just another year for Ethereum; it’s a transformative period that will redefine its role in the global financial landscape. As Spot Ethereum ETFs go live and the market matures, YAP Global and EthCC[7] look forward to helping the industry navigate the major narratives in the coming times. The future looks bright for Ethereum, and the community is ready to lead the way.

For journalists interested in attending EthCC[7], please contact our team [at [email protected] or [email protected] ] for press pass inquiries or fill in this press pass form. If you’re part of a project looking to improve your PR exposure, feel free to fill out a contact form enquiry

It’s an exciting time for crypto! See you at EthCC[7]!

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