YAP Global | Your Angle Presented, Globally.
Your story is unique and needs to be told. Let's get you talked about in every timezone. We're a dedicated team of media and communications professionals with a focus on helping fintech, blockchain cryptocurrency startups tell their stories.
communications, media, PR, relations, public, exposure, cryptocurrency, fintech, blockchain, international, global
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Global Experience
On the Forefront
Blockchain Focused
Proactive Management


YAP Global is an international PR and communications firm that works with meaningful fintech, blockchain and cryptocurrency projects whose stories we believe should be heard on the global stage.


We are the bridge between quality journalism and emerging technology companies who are making a difference in the world.

Our Facts


Markets by country covered including world-leading Blockchain and Fintech hubs, Switzerland, Singapore and the U.K.


Industries covered from finance and real estate to healthcare and supply chain. We can adapt to any industry.


Years of combined global media experience in the U.K., Australia, Singapore, Hong Kong and Indonesia.

We’re an experienced dynamic team that can put you on the forefront of your industry.


  • Media relations

    We connect you with the right journalists who write about your industry. Cultivating media relationships builds credibility for your brand among journalists and their audiences.

  • Thought Leadership

    We write original thought leadership opinion pieces to showcase your team’s expertise and establish them as innovators and trusted voices within your industry.

  • Story Telling

    Informative, creatives stories and case studies designed for target audiences will help grow your business by raising brand awareness, which can spearhead wider adoption of your platform, product or service.

  • Media Training

    We know that authentic and engaging interviews keeps the media coming back for more. We equip your company with the right tools to better communicate your message and offer guidance at a suitable time to bring the best out of your spokespeople.

  • Newsjacking

    We work with a cultivated awareness of technology trends and innovations and are constantly looking for ways our clients can capitalise on newsflow. Our goal is to help fintech and blockchain startups cut through the white noise and get their voices heard on a global stage.

Our Clients are consistently first to story, continually shaping their global presence.


We are the best interim option for growing startups gearing up for next-stage growth. 


Our established international contacts and relationships puts us in the best position to help get your message out there.


We strive for quality rather than quantity in the clients we work with.


We work around you, ensuring we remain agile and responsive to your needs.


We work around the clock catering to timezones across the globe to get your message across on the world stage.

2018 is touted as the year for Blockchain and the year we stand ready to position you for growth.

Meet the team

Samantha Yap Global

Samantha is a multi-lingual tech, fintech and blockchain media specialist based in London with past international journalism experience from Singapore, Jakarta, Melbourne, Hong Kong and Kuala Lumper. Her works have been featured on TechinAsia, Cryptonews.com, Channel NewsAsia, SBS and ABC.

Samantha Yap

Founder, Media Strategist
Rachael Bio

Rachael has expertise in fintech and financial services including past experience working with ASX and SGX listed companies. Prior, she was with FleishmanHillard Singapore where she worked on the firm’s first cryptocurrency project and the first Asian edition of Money20/20 fintech conference.

Rachael De Foe

Media Strategist
Savannah Yap global

Savannah is a communications professional with experience across journalism, award-winning news production, public relations and content creation. She has worked with leading media companies including ABC, SBS, Nine Network and MTV.

Savannah Lee

Media Strategist


Don’t take our word for it. Hear from what our inspiring clients have to say about our work!

MEW 40×40

``YAP Global are great at breaking down the complex and technical parts of how blockchain technology and cryptocurrencies work and explaining it at a level that the media and average users can understand - this is a very useful and important skill for MEW.``


Kosala Hemachandra Founder & CEO of MEW (MyEtherWallet)
Bity Logo 1

``It is wonderful to share this intrepid adventure with people passionate about the job and who want to make a change like YAP Global.``


Beatriz Medina, Strategy Manager of Bity

``It is crucial that a PR team understands both the technology and the industry - YAP Global ticks both boxes. They worked hard to understand our objectives and helped us chart a PR path forward. They push hard for results and quickly respond to any issues that arise. In short, they are reliable, effective, and good team players.``


Mark Toohey, CEO & Founder of TBSx3
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