Presenting your story on the global stage.
Presenting your story on the global stage.
Presenting your story on the global stage.


We are the bridge between quality journalism and emerging technology companies who are making a difference in the world.


Media Relations
Strategic Communications
Brand Positioning
Crisis Communications
Media Training
Event Management



Founder & Director

Samantha is a fintech, blockchain & crypto media specialist. Combined with her expertise & leadership she has built YAP Global to be the link between the complicated, unknown cryptocurrency technology and mainstream press. She has past experience working as an international freelance journalist in Jakarta, Melbourne, Kuala Lumpur and Hong Kong.


Account Director

Martyna is an account director with extensive experience in the B2B fintech & tech PR space. Specialising in media relations, executive profiling & spokesperson training, she’s led several award-winning EMEA campaigns & tailored PR programmes designed to put challenger brands on the map. Before joining YAP Global, Martyna worked for Edelman PR.


Senior Account Manager

Nadja is a senior PR consultant and editor with a background in journalism, communications, events and publicity. She has more than a decade of experience working in both agency and in-house roles across various industries, in trade publishing, and at the Melbourne Museum. She speaks three languages and lives in Berlin.


Account Manager

Sam is a communications professional with extensive experience helping thought leaders share their story through various media and marketing channels. She’s worked as a features and branded content writer, editor, journalist and columnist for some of the world’s most influential organisations including World Vision, VICE Media, ABC, Matters Journal and more.


Account Manager

Dylan is a PR and Communications professional based in Melbourne, Australia who has worked with clients across a range of industries including government agencies, tourism, major events, hospitality and technology, amongst others. He embodies the global mindset of YAP Global, having studied in France, China and Hong Kong.

George Harrap

George Harrap

Head of DeFi

George is a veteran crypto entrepreneur and former CEO and Co-founder of Bitspark. He has been in the crypto space for almost a decade now, first as an early miner, then a builder of the world’s first crypto remittance startup. He has built 6 crypto exchanges, both centralised and decentralised, launched 12 stablecoins, and raised millions from VC and corporate investors along the way. George now focuses exclusively on the DeFi space as the next giant leap for crypto assets and blockchain technology, through his involvement in various projects still in development.

Mia Grodsky

Mia Grodsky

Senior Account Executive

Mia is a communications professional with marketing expertise based out of Washington D.C and Asheville N.C. With experience working across creative agencies, a Fortune 500 company, and running her own digital marketing business, she acquired her first Bitcoin in 2015 and has participated in the crypto economy ever since. Mia volunteers is a member of Meta Gamma Delta – the first ever female crypto sorority that operates as a DAO.

Amina Daniels

Account Executive

Amina is a PR professional with a background in media relations, events and journalism. Her work experience spans across the finance, news and fashion industries. Amina previously worked at a finance PR agency in Sydney, where she liaised between leading Australian publications and domestic and international clients. She is passionate about the power of global communications and the role of emerging tech in shaping culture and infrastructure.

Joe Langsworthy

Joe Langsworthy

Account Executive

Joe is a journalist, author and PR professional with a background in sports, travel and political reporting. He has worked with various local, national and international publications including The Daily Telegraph, Men’s Health, The Cricketer magazine and more. He is currently studying a master’s degree in PR and multimedia communications with a passion for developing his knowledge of the digital currency and blockchain space. Joe is also a keen fiction writer who published his own novel at the age of 17.


Content Writer

Rebecca is a freelance journalist specialising in the crypto and blockchain industry and is based in London. Prior to falling down the crypto rabbit hole in 2016, she attended the University of Lincoln to study for an MA in Environmental Journalism. Some of her work went on to feature in The New Scientist and The Ecologist. She now focuses her writing on crypto and blockchain and remains amazed at what Bitcoin, and the wider crypto space, have achieved so far. She’s written for Bitcoin Magazine, Forbes, the CISI, CoinTelegraph, Decrypt, and more.


Account Executive

Lucy is a freelance journalist with editorial and copywriting experience based in Melbourne, Australia. She has worked with clients across a range of industries including non-governmental agencies, financial service providers, and across both Australian and Asian media platforms. Her introduction to Crypto began during lockdown in Melbourne. She took one look down the crypto rabbit hole and plans to explore it for as long as she can.


Account Manager

Gemma is a PR and communications professional based in Hong Kong with extensive experience working on corporate communications and publicity campaigns in the fintech, telecom and lifestyle PR space — driving their communications efforts and brand positioning. Her work has covered B2B and B2C audiences, and all aspects of communications discipline from media relations to public affairs and advocacy outreach. Before joining YAP Global, Gemma worked for Hill+Knowlton Strategies.

We care deeply about the career progression and wellbeing of each member that joins our team. There is plenty of opportunity and room for growth at YAP Global.

Interested in joining us? Contact us here: [email protected] 


We care.
We are open.
We uphold integrity.
We add value.
We elevate.




If you would like to find out more about how YAP Global’s services can help grow your business through media engagement, do not hesitate to reach out to us and we will get back to you as soon as we review your business.
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