Presenting your story on the global stage.
Presenting your story on the global stage.
Presenting your story on the global stage.


YAP Global aims to be the bridge between quality journalism and emerging web3 technologies which bring value to the world.

We work with the media to make the cryptocurrency, DeFi and web3 sectors understandable to everyone.

As a global team with international journalism and communications experience, we aim to be a reliable source of information for the media and help our clients navigate and shape important conversations.


Media Relations
Strategic Communications
Brand Positioning
Crisis Communications
Media Training
Event Management



Founder & CEO

Samantha is a crypto, DeFi & web3 media specialist. Combined with
her expertise & leadership
she has built YAP Global
to be the link between the
complicated, unknown
cryptocurrency technology
and mainstream press. She
has past experience working
as an international
freelance journalist in
Jakarta, Melbourne, Kuala Lumpur and Hong Kong.


Account Director

Martyna is an account director with extensive experience in the B2B fintech & tech PR space. Specialising in media relations, executive profiling & spokesperson training, she’s led several award-winning EMEA campaigns & tailored PR programmes designed to put challenger brands on the map. Before joining YAP Global, Martyna worked for Edelman PR.
Joey Woo - Operations Manager

Joey Woo

Head of Operations

Joey comes from an extensive background in project management, operations and finance. She loves combining her knack for customer empathy together with her acumen to solve problems – no matter big or small. Her past working experience includes a stint in an APAC-based travel startup, as well as one of the fastest growing NYSE-listed companies in the ecommerce industry. She loves travelling and is currently based in Kuala Lumpur, Malaysia.


Otto Jacobsson

Chief Financial Officer

Otto is the Finance Director for YAP Global, looking after all number-related questions as well as having an eye on strategy. He previously worked for Deutsche Bank and PwC, having gained his MSc in Applied Economics and Finance at Copenhagen Business School. He has worked and studied in London, Denmark, Sweden, China, Hong Kong and Singapore. Otto believes that Crypto can radically improve financial inclusion globally as well as market stability.

George Harrap

George Harrap

Head of DeFi

George is a veteran crypto entrepreneur and former CEO and Co-founder of Bitspark. He has been in the crypto space for almost a decade now, first as an early miner, then a builder of the world’s first crypto remittance startup. He has built 6 crypto exchanges, both centralised and decentralised, launched 12 stablecoins, and raised millions from VC and corporate investors along the way. George now focuses exclusively on the DeFi space as the next giant leap for crypto assets and blockchain technology, through his involvement in various projects still in development.


Senior Account Manager

Sam is a communications professional with extensive experience helping thought leaders share their story through various media and marketing channels. She’s worked as a features and branded content writer, editor, journalist and columnist for some of the world’s most influential organisations including World Vision, VICE Media, ABC, Matters Journal and more.

Saad qureshi

Senior Account Manager

Saad is a senior account manager specialising in the B2B technology sector. He spent the last five years implementing successful media relations programmes and proactively promoting the profile and reputation of various clients, at award-winning London-based PR agency Brands2Life.
Mia Grodsky

Mia Grodsky

Account Manager

Mia is a communications professional with marketing expertise based out of Washington D.C and Asheville N.C. With experience working across creative agencies, a Fortune 500 company, and running her own digital marketing business, she acquired her first Bitcoin in 2015 and has participated in the crypto economy ever since. Mia volunteers is a member of Meta Gamma Delta – the first ever female crypto sorority that operates as a DAO.

Ruby WU

Senior Account Executive

Ruby grew up between Australia and New Zealand, and has lived and studied in Washington DC, Slovenia, Berlin and Shanghai. After working in corporate financial services including in corporate lending and property, she wanted to combine the experience in finance with her passion for storytelling and journalism in the fast paced world of technology and crypto for a globally minded organisation. She is fascinated by the role that DeFi and crypto communities can play in disrupting and integrating within existing structures and systems.


Senior Account Executive

Leila is a senior account executive who brings over four years of tech, crypto and blockchain journalism experience to her role in the PR world. She previously worked as a crypto journalist focusing on features ranging from deep dives into DeFi protocols to the analysis of the social impact of cryptocurrencies. She also has experience interviewing C-level executives and crypto community members. Leila aims to bring the investigative and storytelling nature of journalism to her work for YAP Global clients.

Debra NITA

Senior Account Executive

Debra is a communications professional with over six years of marketing and product experience in media, helping companies drive revenue and profit growth strategies through digital transformation. This includes launching several digital products for audiences from Singapore, Thailand, Malaysia and Bangladesh. Prior to joining YAP Global, Debra worked for Astro Group, Malaysia’s leading content and entertainment company. Debra graduated with a Bachelor of Laws from King’s College London.

Cheng Jie (CJ) - Account Executive

Cheng Jie (CJ)

Senior Account Executive

CJ is a client relations professional based in Singapore. Formerly from the men’s fashion industry, he remains passionate about client servicing and hopes to transfer his years of experiences working with clients from London, Italy, France into the DeFi and Crypto space. Being the resident geek, he is fascinated by technical aspects (i.e. tokenomics, governance structures, utility and more) behind underlying technologies and projects. With a fondness for tinkering with various protocols, particularly those in experimental stages, CJ aspires to help Defi and Crypto firms tell their stories and highlight their unique and meaningful causes.


Account Executive

Roslyn is an account executive based in London, joining YAP with a Masters in PR, together with communications experience within the charity sector and health tech apps. Her interrogation of Web 2.0 social networking services while at university led to her interest in the disruptive and democratising impact cryptocurrencies and Web 3.0 can have on existing systems.


Operations Executive

All heart and grit, Niro works alongside Operations on project management and ensures all operational tasks are right on track. With a decade of experience in client/customer facing roles and her natural empathic nature, she takes care of the logistics and needs of our overall team. Previously part of a luxury travel startup and a global e-commerce business, she brings her passion for helping others in the best ways possible to the table. Always on the hunt for the best sunrise and sunsets when she travels.

Lauren Bukoskey - Account Executive

Lauren Bukoskey

Senior Account Executive

Lauren is a PR professional with a passion for communications and journalism who has worked across the United States in New York City, Phoenix, Charleston and Seattle. She gained experience in broadcast journalism at the Walter Cronkite School of Journalism and Mass Communications at Arizona State University and gained a global mindset studying in Paris for an International Business minor. Her past experience in events, marketing and entertainment public relations has developed into a passion and curiosity for the growing and challenging public relations space involved specifically with cryptocurrency and technology.

Murial WANG

Account Executive

Murial is an account executive in London with event planning experience and nonprofit communication background. After completing a PR degree in California, she moved to London and pursued a masters while simultaneously consulting for some small businesses in the States. Her passion for community and curiosity drew her to cryptocurrency and web3 technology.

Our collaborative, close-knit and fast-paced globally remote team is expanding and we are looking for ambitious and self-motivated team members to join our family.

Interested in joining us? View our available positions here:


We care.
We are open.
We uphold integrity.
We add value.
We elevate.




If you would like to find out more about how YAP Global’s services can help grow your business through media engagement, please feel free to reach out to us and we will aim to get back to you as soon as we review your responses.

Please note that due to high volume of queries, we may not be able to respond to every request.

About your company

About your PR needs


PLEASE NOTE: We are only taking retainer clients with a minimum three month commitment. We believe PR engagements work two ways. We strive to develop long term partnerships and remain committed to achieve high quality PR results for our partners.

Thank you for your understanding.

Scroll to Top

We’ll always treat your personal data with the utmost care, and we want you to understand what data we collect from you, why we collect it, and how we protect it. Please read our Privacy Policy before continuing.