YAP GLOBAL IS AN INTERNATIONAL PUBLIC RELATIONS AND COMMUNICATIONS FIRM THAT WORKS WITH MEANINGFUL companies & organisations in the CRYPTOCURRENCY, DECENTRALISED FINANCE (DEFI) AND WEB3 SECTORS, to build their brand through impactful storytelling.
YAP Global aims to be the bridge between quality journalism and emerging web3 technologies which bring value to the world.
We work with the media to make the cryptocurrency, DeFi and web3 sectors understandable to everyone.
As a global team with international journalism and communications experience, we aim to be a reliable source of information for the media and help our clients navigate and shape important conversations.
PR SERVICES
Media Relations
Strategic Communications
Brand Positioning
Crisis Communications
Media Training
Event Management
team
SAMANTHA YAP
Founder & CEO
Samantha is a crypto, DeFi & web3 media specialist. Combined with
her expertise & leadership
she has built YAP Global
to be the link between the
complicated, unknown
cryptocurrency technology
and mainstream press. She
has past experience working
as an international
freelance journalist in
Jakarta, Melbourne, Kuala Lumpur and Hong Kong.
MARTYNA BORYS
Account Director
Joey Woo
Head of Operations
Joey comes from an extensive background in project management, operations and finance. She loves combining her knack for customer empathy together with her acumen to solve problems – no matter big or small. Her past working experience includes a stint in an APAC-based travel startup, as well as one of the fastest growing NYSE-listed companies in the ecommerce industry. She loves travelling and is currently based in Kuala Lumpur, Malaysia.
Otto Jacobsson
Chief Financial Officer
Otto is the Finance Director for YAP Global, looking after all number-related questions as well as having an eye on strategy. He previously worked for Deutsche Bank and PwC, having gained his MSc in Applied Economics and Finance at Copenhagen Business School. He has worked and studied in London, Denmark, Sweden, China, Hong Kong and Singapore. Otto believes that Crypto can radically improve financial inclusion globally as well as market stability.
George Harrap
Head of DeFi
George is a veteran crypto entrepreneur and former CEO and Co-founder of Bitspark. He has been in the crypto space for almost a decade now, first as an early miner, then a builder of the world’s first crypto remittance startup. He has built 6 crypto exchanges, both centralised and decentralised, launched 12 stablecoins, and raised millions from VC and corporate investors along the way. George now focuses exclusively on the DeFi space as the next giant leap for crypto assets and blockchain technology, through his involvement in various projects still in development.
SAMANTHA HOWARD
Senior Account Manager
Sam is a communications professional with extensive experience helping thought leaders share their story through various media and marketing channels. She’s worked as a features and branded content writer, editor, journalist and columnist for some of the world’s most influential organisations including World Vision, VICE Media, ABC, Matters Journal and more.
Saad qureshi
Senior Account Manager
Mia Grodsky
Account Manager
Mia is a communications professional with marketing expertise based out of Washington D.C and Asheville N.C. With experience working across creative agencies, a Fortune 500 company, and running her own digital marketing business, she acquired her first Bitcoin in 2015 and has participated in the crypto economy ever since. Mia volunteers is a member of Meta Gamma Delta – the first ever female crypto sorority that operates as a DAO.
Ruby WU
Senior Account Executive
Ruby grew up between Australia and New Zealand, and has lived and studied in Washington DC, Slovenia, Berlin and Shanghai. After working in corporate financial services including in corporate lending and property, she wanted to combine the experience in finance with her passion for storytelling and journalism in the fast paced world of technology and crypto for a globally minded organisation. She is fascinated by the role that DeFi and crypto communities can play in disrupting and integrating within existing structures and systems.
Leila STEIN
Senior Account Executive
Debra NITA
Senior Account Executive
Debra is a communications professional with over six years of marketing and product experience in media, helping companies drive revenue and profit growth strategies through digital transformation. This includes launching several digital products for audiences from Singapore, Thailand, Malaysia and Bangladesh. Prior to joining YAP Global, Debra worked for Astro Group, Malaysia’s leading content and entertainment company. Debra graduated with a Bachelor of Laws from King’s College London.
Cheng Jie (CJ)
Senior Account Executive
CJ is a client relations professional based in Singapore. Formerly from the men’s fashion industry, he remains passionate about client servicing and hopes to transfer his years of experiences working with clients from London, Italy, France into the DeFi and Crypto space. Being the resident geek, he is fascinated by technical aspects (i.e. tokenomics, governance structures, utility and more) behind underlying technologies and projects. With a fondness for tinkering with various protocols, particularly those in experimental stages, CJ aspires to help Defi and Crypto firms tell their stories and highlight their unique and meaningful causes.
ROSLYN TEAR
Account Executive
Roslyn is an account executive based in London, joining YAP with a Masters in PR, together with communications experience within the charity sector and health tech apps. Her interrogation of Web 2.0 social networking services while at university led to her interest in the disruptive and democratising impact cryptocurrencies and Web 3.0 can have on existing systems.
NiroSHINI DE SILVA
Operations Executive
All heart and grit, Niro works alongside Operations on project management and ensures all operational tasks are right on track. With a decade of experience in client/customer facing roles and her natural empathic nature, she takes care of the logistics and needs of our overall team. Previously part of a luxury travel startup and a global e-commerce business, she brings her passion for helping others in the best ways possible to the table. Always on the hunt for the best sunrise and sunsets when she travels.
Lauren Bukoskey
Senior Account Executive
Murial WANG
Account Executive
Murial is an account executive in London with event planning experience and nonprofit communication background. After completing a PR degree in California, she moved to London and pursued a masters while simultaneously consulting for some small businesses in the States. Her passion for community and curiosity drew her to cryptocurrency and web3 technology.
Our collaborative, close-knit and fast-paced globally remote team is expanding and we are looking for ambitious and self-motivated team members to join our family.
Interested in joining us? View our available positions here:
YAP VALUES
We care.
We are open.
We uphold integrity.
We add value.
We elevate.
CLIENTS
CLIENT TESTIMONIALS
WORK WITH US
If you would like to find out more about how YAP Global’s services can help grow your business through media engagement, please feel free to reach out to us and we will aim to get back to you as soon as we review your responses.
Please note that due to high volume of queries, we may not be able to respond to every request.
PLEASE NOTE: We are only taking retainer clients with a minimum three month commitment. We believe PR engagements work two ways. We strive to develop long term partnerships and remain committed to achieve high quality PR results for our partners.
Thank you for your understanding.
