Your Angle Presented, Globally
YAP Global is an international public relations and communications firm that works with meaningful companies & organisations in the cryptocurrency, Decentralised Finance (DeFi) and Web3 sectors, to build their brand through impactful storytelling.
YAP Global aims to be the bridge between quality journalism and emerging web3 technologies which bring value to the world.
We work with the media to make the cryptocurrency, DeFi and web3 sectors understandable to everyone.
As a global team with international journalism and communications experience, we aim to be a reliable source of information for the media and help our clients navigate and shape important conversations.
Our Core Values
WE ARE OPEN.
WE UPHOLD INTEGRITY.
WE ADD VALUE.
Here’s what our clients say about us
“YAP Global's strength is their ability to bridge the gap between decentralized finance and mainstream media. They have been an important partner as media coverage has scaled up with the rapid growth of the FRAX protocol.”
Growth Lead of Safe
“The YAP team has been a valuable asset and partner in helping us execute PR initiatives. They managed the process and secured PR placements for key milestones, including our fundraising announcement, rebranding, and launching of SafeDAO. We’ve enjoyed working alongside the responsive and talented team and recommend them to web3 projects looking for PR support.”
Co-founder of UMA
“YAP Global is a well-organized, creative and strategic partner that provides frontline media engagement for UMA. They help to build relationships and provide a conduit for our team to share with the world our ideas, projects and progress.”
Wong Joon Ian
Head of Program for CoinDesk
“Collaborative nature, problem-solving attitude, bullet-proof reliability, and great attention to detail.”
Co-Founder and CEO for rhino.fi
“YAP Global are the method actors of the PR world. They don’t just echo the content we ask them to cover, but truly live in our shoes.”
“YAP has helped us tremendously in building our brand positioning and media awareness in the crypto space. Their service is great, and their knowledge of the media space is second to none. They are responsive, forward thinking, and true partners in helping us achieve success. We have nothing but great things to say about YAP team.”
“It was a pleasure to work with YAP Global. They helped us grow from launch to acquisition stage, expanding our brand and spreading our message. We are most thankful for their great advice.”
“YAP has been an excellent partner in growing Maple’s brand and ensuring our announcements found traction with the right audiences.”
“Since working with YAP Global not only have they placed our DAO in the forefront of crypto media, but they have also bridged the gap with traditional media sources, educating them on this ever changing space. This has made a huge impact for the Harvest brand, and could not have been accomplished with a "traditional" agency who does not understand the unique dynamics of the ecosystem.”
“It has been a pleasure to work with YAP Global during 2021. They helped us to promote and explain our many domestic and international announcements, expand our presence as leaders in the Bitcoin mining sector, provide perspective, and provided sage advice on media training and brand expansion. We value their expertise and deep communications and media connections”
Do you want to work with the most innovative Crypto, Web3 and DeFi organisations alongside the best PR professionals in the crypto space?Check out our open positions