Celina joins us as an Account Executive from the UK team. She believes there is creativity to be had in everything, especially in the DeFi space where creativity is essential to compete with existing TradFi systems. She executes content acquisition, storytelling and building media relations.
She recently completed her Masters in Public Relations at the University of the Arts London. She has prior experience working in the TradFi industry under Maybank, the leading banking group in Southeast Asia, where she worked on the marketing campaign for the national rollout of their mobile banking app.
She has worked with several clients in the DeFi space such as DeversiFi, a decentralised exchange platform; KYVE, a decentralised web3 data lake solution and ReSource, a decentralised alternative financial ecosystem backed without capital.
Stepping into this role, she is excited to shape the narrative on blockchain technology in Web3 and encourage mass adoption into the DeFi space.